'it's My Airport' advertising campaign launched
15.09.11
Southampton Airport has launched a new advertising campaign titled ‘It’s My Airport’. It is aimed at raising awareness of the airport's services by delivering messages tailored to different groups of people who will see them.
The awareness-raising adverts are running across several types of media to gain a wider audience, including online and offline advertising. Radio slots, banner ads and social media activity will be supported by offline communications including outdoor display advertising and poster printing, targeting people living along the M3 corridor.
Jan Halliday, director of marketing and communications at the airport, said: 'Our objective is to create a better awareness of the benefits of travelling via Southampton Airport. For business passengers that might mean getting home in time to see the children before they go to bed. For others that might mean making it easier to get away for a romantic weekend break.’
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