Airport no longer fast track, now a breeze
17.05.08
Southampton Airport has abandoned its old strap line of 'the Fast Track Airport' and is now inviting passengers to 'Breeze' through the terminal. The change comes after research suggested that the term 'fast track' failed to emphasise its attributes.
A spokesman for the airport said: ‘Our aim is to capture the easy, fast and friendly benefits of using Southampton Airport in a simple way. The airport offers a Breeze Through experience that is smooth, hassle-free and enjoyable.’
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